🇧🇷 The World’s #1 University Coffee Brand — Now in the USA
THE BEST COFFEE ON EVERY CAMPUS
A proven coffee concept, built in Brazil and now expanding across U.S. universities.
A proven coffee concept, built in Brazil and now expanding across U.S. universities.
Ultra College Coffee was built on a single belief: the world’s greatest coffee deserves to be in the world’s greatest learning environments. Brazil — the planet’s leading coffee producer — is our origin, our soul, and our obsession.
We created a model built for university campuses: high foot traffic, loyal daily customers, and a culture that runs on ambition, energy, and great coffee. After proving this across Latin America, we’re ready to bring it to American campuses.


College campuses are unlike any other retail environment. High energy, constant foot traffic, a built-in audience — and a culture that celebrates community, competition, and caffeine in equal measure.
College sports culture drives daily engagement. From pre-class rushes to post-game celebrations, our stores become the social hub of campus life — not just a place to grab coffee.
Every semester brings a fresh class of loyal customers. Students return 3–5x per week, for 4+ years. No other retail model offers this kind of natural, compounding repeat business.
Academic calendars create reliable demand cycles. No guesswork. Class schedules, events, and campus rhythms make revenue planning uniquely stable compared to street-level retail.
Think sports bar meets specialty coffee. Our spaces are designed for gathering — watch parties, study sessions, pre-game rituals. Ultra College Coffee is where campus culture lives.
With thousands of students on campus daily, you don’t compete for attention — you become a campus institution. Brand loyalty starts on Day 1 of freshman year and lasts a lifetime.
World-class Brazilian coffee at a price point that works for students and margins that work for operators. Quality that competes with Starbucks, with the soul of São Paulo.































Ultra College Coffee isn’t a concept looking for validation. We are a proven, operating business with real numbers, real stores, and real students choosing us every single day across Brazil.
These are not projections. These are results.

— Coffee Heritage
"Brazil doesn't just grow coffee — it defines what coffee can be."
Brazil is the world’s largest coffee producer and has been for over 150 years. It’s where arabica excellence was perfected. Ultra College Coffee brings this legacy directly to American campuses — authentic Brazilian beans, precision-roasted, crafted for every cup.
When American students drink Ultra, they’re not just drinking coffee — they’re experiencing the country that made coffee what it is.
From $150K
Up to $1.1M
Up to 40%
~12 Months
We’re not a startup. We’re an established brand entering one of the world’s largest coffee markets with a model built specifically for university campuses.
Limited spots available for initial U.S. expansion
